Data protection notice

1. Bosch respects your privacy

The protection of your privacy throughout the course of processing personal data as well as the security of all business data are important concerns to us. We process personal data that was gathered during your visit of our Online Offers confidentially and only in accordance with statutory regulations.

Data protection and information security are included in our corporate policy.

 

2. Controller

Robert Bosch GmbH is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.

Our contact details are as follows:

Robert Bosch GmbH
Robert-Bosch-Platz 1
70839 Gerlingen-Schillerhöhe
GERMANY

E-mail: kontakt@bosch.de
Telephone: +49 711 400 40990

 

3. Collection, processing, and usage of personal data

3.1 · Processed data categories

Communication data (e.g. name, telephone number, e-mail address, address, IP address) are processed.

3.2 · Principles

Personal data consists of all information related to an identified or identifiable natural person, this includes, e.g. names, addresses, phone numbers, email addresses, contractual master data, contract accounting, and payment data, which is an expression of a person’s identity.

We collect, process, and use personal data (including IP addresses) only when there is either a statutory legal basis to do so or if you have given your consent to the processing or use of personal data concerning this matter, e.g. by means of registration.

3.3 · Processing purposes and legal basis

We as well as the service providers commissioned by us, process your personal data for the following processing purposes:

3.3.1 · Provision of these online offers

• Legal basis: Predominantly, legitimate interest on our part in direct marketing as long as this occurs in accordance with data protection and competition law.

3.3.2 · In reply to user inquiries in the framework of a contact form

• Legal basis: Predominantly, legitimate interest in direct marketing on our part and in the enhancement of our products and services, as long as this is carried out in compliance with data protection regulations and competition law regulations resp. contractual performance resp. consent.

3.3.3 · In reply to user inquiries in the framework of a live chat

• Legal basis: Predominantly, legitimate interest in direct marketing on our part and in the enhancement of our products and services, as long as this is carried out in compliance with data protection regulations and competition law regulations resp. contractual performance resp. consent.

3.3.4 To answer user requests within the scope of a chatbot

• Legal bases: our legitimate interest in improving our products and services; obtaining consent

3.3.5 · Resolving service disruptions as well as for security reasons

• Legal basis: Fulfillment of our legal obligations within the scope of data security and predominantly, legitimate interest in resolving service disruptions as well as in the protection of our offers.

3.3.6 · Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent

• Legal basis: Consent or predominantly, legitimate interest on our part in direct marketing if in accordance with data protection and competition law.

3.3.7 · Safeguarding and defending our rights

• Legal basis: Legitimate interest on our part in the assertion and defense of our rights.

3.4 · Log files

Each time you use the internet, your browser is transmitting certain information which we store in so-called log files.

We store log files to determine service disruptions and for security reasons (e.g., to investigate attack attempts) for a period of 7 days and delete them afterwards. Log files which need to be maintained for evidence purposes are excluded from deletion until the respective incident is resolved and may, on a case-by-case basis, be passed on to investigating authorities.

Log files are also used for analysis purposes (without the IP address or without the complete IP address) see module 3.3.6 “Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent”

In log files, the following information is saved:

• IP address (internet protocol address) of the terminal device used to access the online offer;
• Internet address of the website from which the online offer is accessed (so-called URL of origin or referrer URL);
• Name of the service provider which was used to access the online offer;
• Name of the files or information accessed;
• Date and time as well as duration of recalling the data;
• Amount of data transferred;
• Operating system and information on the internet browser used, including add-ons installed (e.g., Flash Player);
• http status code (e.g., “Request successful” or “File requested not found”).

3.5 · Chatbot

Within the scope of this Online Offer, we give you the opportunity to learn about the products and services offered by us by means of a chat. When using the chat, the chat conversation is recorded. After the chat, it will be deleted soon thereafter unless the chat is part of a support or service request. In the latter case, the chat’s content is assigned to your customer account and will be saved for the purpose of fulfilling the contractual obligations.

3.6 Children

This online offer is not meant for children under 16 years of age.

3.7 · Data transfer

3.7.1 · Data transfer to other controllers

Principally, your personal data is forwarded to other controllers only if required for the fulfillment of a contractual obligation, or if we ourselves, or a third party, have a legitimate interest in the data transfer, or if you have given your consent. Particulars on the legal basis and the recipients or categories of recipients can be found in the section “Processing purposes and legal basis” (see no. 3.3).

Additionally, data may be transferred to other controllers when we are obliged to do so due to statutory regulations or enforceable administrative or judicial orders.

3.7.2 · Service providers (general)

We involve external service providers with tasks such as sales and marketing services, contract management, payment handling, programming, data hosting, and hotline services. We have chosen those service providers carefully and monitor them on a regular basis, especially regarding their diligent handling of and protection of the data that they store. All service providers are obliged to maintain confidentiality and to comply with the statutory provisions. Service providers may also be other Bosch Group companies.

3.7.3 · Transfer to recipients outside the EEA

We might transfer personal data to recipients located outside the European Economic Area (EEA) into so-called third countries. In such cases, prior to the transfer we ensure that either the data recipient provides an appropriate level of data protection or that you have consented to the transfer. You are entitled to receive an overview of third country recipients and a copy of the specifically agreed-provisions securing an appropriate level of data protection. For this purpose, please use the statements made in the “Contact” section (see no. 12).

3.8 · Duration of storage, retention periods

Principally, we store your data for as long as it is necessary to render our online offers and connected services or for as long as we have a legitimate interest in storing the data (e.g. we might still have a legitimate interest in postal mail marketing after fulfillment of our contractual obligations). In all other cases we delete your personal data with the exception of data we are obliged to store for the fulfillment of legal obligations (e.g. due to retention periods under the tax and commercial codes we are obliged to have documents such as contracts and invoices available for a certain period of time).

 

4. Usage of cookies

In the context of our online service, cookies and tracking mechanisms may be used. Cookies are small text files that may be stored on your device when visiting our online service. Tracking is possible using different technologies. In particular, we process information using pixel technology and/or during log file analysis.

4.1 · Categories

We distinguish between cookies that are mandatorily required for the technical functions of the online service and such cookies and tracking mechanisms that are not mandatorily required for the technical function of the online service.

It is generally possible to use the online service without any cookies that serve non-technical purposes.

4.1.1 · Technically required cookies

By technically required cookies we mean cookies without those the technical provision of the online service cannot be ensured. These include e.g. cookies that store data to ensure smooth reproduction of video or audio footage.

Such cookies will be deleted when you leave the website.

4.1.2 · Cookies and tracking mechanisms that are technically not required

We also use marketing cookies and tracking mechanisms. However, we only use such technically not required cookies and tracking mechanisms if you have given us your prior consent in each case. With the exception of the cookie that saves the current status of your privacy settings (selection cookie). This cookie is set based on legitimate interest.

General

By using marketing cookies and tracking mechanisms we and our partners are able to show you personalized offerings, resulting from an analysis of your interests and user behavior.
Below we explain which mechanisms and tools we use on this online offer:

• Statistics:
  By using statistical tools, we measure e.g. the number of your page views.
• Conversion tracking:
  Our conversion tracking partners place a cookie on your computer (“conversion cookie”) if you accessed our website via an advertisement of the respective partner. Normally these cookies are no longer valid after 30 days. If you visit certain pages of our website and the cookie has not yet expired, we and the relevant conversion partner can recognize that a certain user clicked on the advertisement and thereby was redirected to our website. This can also be done across multiple devices. The information obtained by means of the conversion cookie serves the purpose of compiling conversion statistics and recording the total number of users who clicked on the respective advertisement and were redirected to a website with a conversion tracking tag.
• Retargeting:
  These tools create user profiles by means of advertising cookies or third-party advertising cookies so called “web beacons” (invisible graphics that are also called pixels or tracking pixels), or by means of comparable technologies. These are used for interest-based advertising and to control the frequency with which the user looks at certain advertisements. The providers of the tools might disclose information also to third parties for the purposes mentioned above. Please note the data protection notices of the relevant provider in this context.

Please note that using the tools might include transfer of your data to recipients outside of the European Economic Area (e.g. the USA). For more details in this respect please refer to the following description of the individual marketing tools:

• Name: Google Analytics
  Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
  Function: Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking, and retargeting in conjunction with Google Ads
• Name: Google Tag Manager
  Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
  Function: Administration of website tags via a user interface, integration of program codes on our websites
• Name: Google Ads
  Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
  Function: Placement of advertisements, remarketing, conversion tracking
  Further information is available at: https://adssettings.google.com/authenticated
• Name: Facebook Pixel
  Provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
  Together with Meta, we are responsible for the processing of your personal data within the context of the processing of your personal data on our online offering using Facebook Pixel.
  In order to define the respective responsibilities for the fulfilment of obligations in accordance with the GDPR for joint processing, we have concluded a shared responsibility agreement with Meta. You can see the key points of the agreement at any time under the following link: https://www.facebook.com/legal/controller_addendum. In particular, this governs what security measures Meta must take into consideration (https://www.facebook.com/legal/terms/data_security_terms) and how the rights of data subjects can be asserted vis-à-vis Meta.
  Function: Meta processes your personal data on the basis of your consent through Facebook Pixel for the generation of campaign reports, conversion tracking, click events, and targeted advertising outside our website (retargeting) on the basis of HTTP headers (including IP address, device and browser properties, URL, referrer URL, your person), Pixel-specific data (including Pixel ID and Facebook cookie), click behaviour, optional values (such as conversions, page type), form field names (such as “email”, “address”, “quantity” for purchasing a product or a service). We do not receive any personal data concerning you from Meta, but rather receive anonymised campaign reports about the website target audience and ad performance. You can stop getting interest-based ads from Facebook by changing your advertising preferences on the Facebook website. Alternatively, you can deactivate the use of third-party cookies by visiting the Digital Advertising Alliance opt-out page at http://optout.aboutads.info/?c=2&lang=EN or the http://www.youronlinechoices.com website. You can find more information at: https://www.facebook.com/policy.
• Name: Google Ads Remarketing Tag
  Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland Function: Google processes your personal data on the basis of your consent through “Google Ads Remarketing Tag” Pixel for the generation of campaign reports, conversion tracking, click events and targeted advertising outside our website (retargeting) on the basis of URL, referrer URL or inclusion on remarketing lists defined through us, for example. Using the above information, it is also possible for you to be associated with your Google account and included in remarketing lists. We do not receive any personal data concerning you from Google, but rather receive anonymised campaign reports about the target audience and ad performance. You can stop getting interest-based ads from Google by changing your advertising preferences on the Google website at https://www.google.com/settings/ads/onweb#display_optout. Alternatively, you can deactivate the use of third-party cookies by visiting the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp or managing the use of device identification in the device settings. You can find instructions at https://support.google.com/ads/answer/1660762#mob. You can find more information at: https://policies.google.com/privacy.
• Name: Amazon Advertising Pixel
  Provider: Amazon Europe Core SARL, Société à responsabilité limitée, 38 avenue John F. Kennedy, L-1855 Luxembourg
  Function: Amazon processes your personal data on the basis of your consent through Amazon Advertising Pixel for the generation of campaign reports, conversion tracking, click events and targeted advertising outside our website (retargeting). We do not receive any personal data concerning you from Amazon, but rather receive anonymised campaign reports about the website target audience and ad performance. You can stop getting interest-based ads from Amazon by changing your advertising preferences on the Amazon website at https://advertising.amazon.com/legal/ad-preferences?ref=a20m_us_fnav_l_adprf or by visiting the Digital Advertising Alliance opt-out page at http://optout.aboutads.info/?c=2&lang=EN or the http://www.youronlinechoices.com website. You can find more information at: https://www.amazon.com/gp/help/customer/display.html?no-deId=GX7NJQ4ZB8MHFRNJ.
• Name: Trade Desk Pixel
  Provider: The Trade Desk Inc., 42 N Chestnut St, Ventura, California, CA – 9300, USA
  Function: The Trade Desk is an advertising technology platform for managing digital marketing campaigns, and processes your personal data on the basis of your consent. To do this, the browsing behaviour of users of our website is analysed using cookies. The Trade Desk collects and processes personal data about users, devices and advertisements, and where these are displayed. This includes, for example, clear cookie identifiers, advertisement identifiers for mobile devices, IP addresses and other information about browsers and devices, such as type, version and settings. You can object or withdraw your consent at any time in the cookie settings of the Consent Management Tool used. Find more information at: https://www.thetradedesk.com/de/privacy.
• Name: Media Intelligence Network
  Provider: Amnet GmbH, Alsterufer 3, 20354 Hamburg, Germany
  Function: Media Intelligence Network is a data management platform for the use of retargeting, and processes your personal data on the basis of your consent. Retargeting is a tracking process used in online marketing where your visit to our website is flagged and then, when you visit other websites, advertisements for the products you previously viewed on our website are inserted. The cookie placed by Media Intelligence Network serves to recognise the end device you used. Based on your prior visit to our website, this records your interest in specific products and is used for targeted advertising on other websites. Using the cookie, Media Intelligence Network can establish the so-called conversion rate. This determines the number of persons who have decided to make a purchase after clicking on an advertisement for a promoted offer. You can object or withdraw your consent at any time in the cookie settings of the Consent Management Tool used. Find more information at: https://www.mediaintelligence.de/privacy-policy.do.
• Name: LinkedIn Insight Tag
  Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
  Function: LinkedIn processes your personal data based on your consent via the pixel "LinkedIn Insight Tag" for the creation of campaign reports, tracking of conversions, click events as well as targeted advertising outside our websites (retargeting) based on URL, referrer URL, shortened or hashed IP address (for cross-device retargeting), devices and browser properties (user agent) and time stamp. We do not receive any personal data from you from LinkedIn, only anonymized campaign reports on website audience and ad performance.
  LinkedIn storage period: pseudonymization after 7 days, final deletion after 180 days. For more information, please visit: https://www.linkedin.com/legal/privacy-policy.

4.2 · Management of cookies and tracking mechanisms

You can manage your cookie and tracking mechanism settings in the browser and/or our privacy settings.

Note: The settings you have made refer only to the browser used in each case.

4.2.1 · Deactivation of all cookies

If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.

4.2.2 · Management of your settings with regard to cookies and tracking mechanisms not required technically

When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any marketing cookies or tracking mechanisms, respectively.

In our privacy settings, you may withdraw the consent with effect for the future or grant your consent at a later point in time.

 

5. Google

5.1 · Google Maps

This page uses the map service Google Maps via an API. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

For the use of the functions of Google Maps it is necessary to store your IP address. This information is usually transmitted to a server of Google LLC in the USA and saved there. The provider of this page does not have any influence on this transmission of data.

The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy retrievability of the places listed by us on the website. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR.

Please see the privacy policy of Google for more information on the handling of user data:
https://www.google.de/intl/de/policies/privacy/.

5.2 · Google web fonts

This site uses so-called web fonts of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you are using has to connect to the servers of Google. This informs Google that our website was accessed via your IP address. The use of Google web fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR.

Your computer will use a standard font if your browser does not support web fonts.

For more information about Google web fonts please see https://developers.google.com/fonts/faq and the privacy policy of Google: https://www.google.de/intl/de/policies/privacy/.

 

6. Content Delivery Network of Microsoft Azure

In order to optimize the loading times of our online offer, we use Azure Content Delivery Network (CDN) Services. Providers are Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18, Ireland.

The CDN helps to provide the content of our online offer — especially large media files such as graphics, text, or scripts — more quickly with the help of a network of geographically distributed servers, thereby reducing loading times.

The use of the CDN services is based on our overriding legitimate interest within the meaning of article 6 section 1 lit. f GDPR in the efficient provision of our online offer.

In context of this processing, personal data is transmitted to the USA. The transmission is based on European Standard Contractual Clauses in which Microsoft guarantees to comply with the European data protection law for its provided services.

Further information on privacy in connection with Microsoft’s CDN service is available here: https://azure.microsoft.com/en-us/support/legal/. Microsoft’s privacy policy can be found here: https://privacy.microsoft.com/en-us/privacystatement.

 

7. YouTube

Our online offers use the YouTube video platform, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland („YouTube”). YouTube is a platform which allows the playback of audio and video files.

If you access a corresponding page of our offer, the embedded YouTube player will establish a connection to YouTube so that the video or audio file can be transmitted and played. In the process, data are also transmitted to YouTube as the responsible body. We are not responsible for the processing of this data by YouTube.

Further information concerning the extent and purpose of the collected data, on the further processing and utilization of your data by YouTube, on your rights and on your selectable data protection options can be found in the privacy policy of YouTube.

 

8. External links

Our online offers may contain links to internet pages of third parties, in particular providers who are not related to us. Upon clicking on the link, we have no influence on the collecting, processing, and use of personal data possibly transmitted by clicking on the link to the third party (such as the IP address or the URL of the site on which the link is located) as the conduct of third parties is naturally beyond our control. We do not assume responsibility for the processing of personal data by third parties.

 

9. Security

Our employees and the companies providing services on our behalf, are obliged to confidentiality and to compliance with the applicable data protection laws.We take all necessary technical and organizational measures to ensure an appropriate level of security and to protect your data that are administrated by us especially from the risks of unintended or unlawful destruction, manipulation, loss, change, or unauthorized disclosure or unauthorized access. Our security measures are, pursuant to technological progress, constantly being improved.

 

10. User rights

To enforce your rights, please use the details provided in the “Contact” section (see no. 12). In doing so, please ensure that an unambiguous identification of your person is possible.

10.1 · Right to information and access

You have the right to obtain confirmation from us about whether or not your personal data is being processed, and, if this is the case, access to your personal data.

10.2 · Right to correction and deletion

You have the right to obtain the rectification of inaccurate personal data. As far as statutory requirements are fulfilled, you have the right to obtain the completion or deletion of your data.

This does not apply to data which is necessary for billing or accounting purposes or which is subject to a statutory retention period. If access to such data is not required, however, its processing is restricted (see the following).

10.3 · Restriction of processing

As far as statutory requirements are fulfilled you have the right to demand for restriction of the processing of your data.

10.4 · Data portability

As far as statutory requirements are fulfilled you may request to receive data that you have provided to us in a structured, commonly used and machine-readable format or – if technically feasible – that we transfer those data to a third party.

10.5 · Right of objection

10.5.1 · Objection to direct marketing

Additionally, you may object to the processing of your personal data for direct marketing purposes at any time. Please take into account that due to organizational reasons, there might be an overlap between your objection and the usage of your data within the scope of a campaign which is already running.

10.5.2 · Objection to data processing based on the legal basis of “legitimate interest”

In addition, you have the right to object to the processing of your personal data at any time, insofar as this is based on “legitimate interest”. We will then terminate the processing of your data, unless we demonstrate compelling legitimate grounds according to legal requirements which override your rights.

10.6 · Withdrawal of consent

In case you consented to the processing of your data, you have the right to revoke this consent at any time with effect for the future. The lawfulness of data processing prior to your withdrawal remains unchanged.

10.7 · Right to lodge complaint with supervisory authority

You have the right to lodge a complaint with a supervisory authority. You can appeal to the supervisory authority which is responsible for your place of residence or your state of residency or to the supervisory authority responsible for us. This is:

State Commissioner for Data Protection and Freedom of Information

Address:

Lautenschlagerstraße 20
70173 Stuttgart
GERMANY

Postal address:

Postfach 10 29 32
70025 Stuttgart
GERMANY

Telephone: +49 711 6155 41-0
Fax: +49 711 6155 41-15
e-mail to: poststelle@lfdi.bwl.de

 

11. Change of the data protection notice

We reserve the right to change our security and data protection measures. In such cases, we will amend our data protection notice accordingly. Please, therefore, notice the current version of our data protection notice, as this is subject to changes.

 

12. Contact

If you wish to contact us, please find us at the address stated in the “Controller” section (see no. 2).

To assert your rights please use the following link:
https://request.privacy-bosch.com/entity/RB.

To notify data protection incidents please use the following link:
https://www.bkms-system.net/bosch-dataprotection.

For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:

Data Protection Officer
Information Security and Privacy (C/ISP)
Robert Bosch GmbH
Postfach 30 02 20
70442 Stuttgart
GERMANY

or

e-mail to: DPO@bosch.com

 

Effective date: 02.06.2022